Worst Ad Ever?
Oh, I get it. Live Young! Evian is supposed to bring out the baby in you. I get it, but I hate it.
And I’m not just saying this because plastic water bottles make me ornery.
When I see a woman drinking out of a disposable plastic water bottle, I think: clueless, wasteful, spoiled, clueless. WAY down on my list I may think: or perhaps she was just carjacked and her reusable water bottle was in her cup holder and she has to take her lifesaving medicine asap which, luckily, happens to be in her pocket and not her purse which is half way to the state line with the jacked car, and she is feeling too weak and frazzled to find a drinking fountain, and she looks a little ashamed, so I’ll give her a pass.
We don’t like to be too judgy on SB, but disposable plastic water bottles drive us mad.
Putting all of that aside, this is probably the worst print campaign I’ve seen. It manages to be creepy and cheesy at the same time. Lame. Lame. Lame. And shame on Sharapova (and Aniston for that matter) for endorsing water in plastic bottles. This is not the 90′s, people. LAME. Why not team up with Sigg, or Nalgene or Klean Kanteen?
If anyone ever came asking, that’s what I’d do.
Not a fan.
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